WhichCar

BYD to launch EV ‘Megastores’, servicing & delivery centres in Australia

BYD’s Australian distributor will grow its retail and aftersales to meet increasing demand en masse.

ae1f096a/2023 byd atto 3 suv blue 59 jpg
Gallery3

The Australian distributor of Build Your Dreams (BYD) electric cars has announced plans to significantly expand its retail, delivery, and servicing presence in Australia.

Snapshot

  • EVDirect to launch ‘BYD Megastores’ in coming months
  • Mass delivery and servicing centres to launch
  • Mystery fourth BYD EV hinted
f39915a5/2023 byd atto 3 stock boost victoria 03 jpg
3

Importer EVDirect plans to open ‘BYD Megastores’ in Brisbane and Sydney in early spring (September to November inclusive), intended to provide customers with an “immersive and educational experience”.

The flagship retail sites will add to its existing network of Eagers Automotive run showrooms and its own BYD Experience Centre in Sydney.

It's part of an expanded partnership with car dealership franchisee, Eagers Automotive Limited, under the subsidiary appropriately called the ‘EV Dealer Group’.

It is responsible for handling retail and aftersales provisions for BYD Automotive Australia.

Mass BYD delivery and servicing centres

Additionally, EVDirect will launch dedicated BYD Service and Fulfilment Centres in a similar approach to Tesla, which uses warehouses at select locations to facilitate deliveries en masse.

It aims to alleviate the pressure on BYD showrooms, Eagers’ preparation centres and its select MyCar Tyre and Auto servicing locations, as the company prepares to meet demand from the forthcoming budget-friendly BYD Dolphin electric hatch and Seal sedan, in addition to the current top-selling Atto 3 SUV.

The first BYD servicing and delivery site will open in August at Mascot, located next to Sydney Airport.

The company claims the location can prepare and handover 100 cars daily to new customers.

5125213f/byd luke todd evdirect mark bailey mp queensland media conference jpg
3
EVDirect CEO Luke Todd and Queensland transport minister Mark Bailey announce BYD Dolphin pricing

Mystery BYD EV coming in 2024?

“... four more BYD models slated for release and delivery in Australia by the end of 2024..."

EVDirect chief executive Luke Todd said the company is quickly expanding to meet the projected growth in demand for BYD cars in Australia.

“The first year of deliveries of BYD products has been highly successful and unprecedented by volume and nationwide expansion,” Todd said.

“With four more BYD models slated for release and delivery in Australia by the end of 2024, the BYD brand will continue its exponential growth.

“Our company will continue investing in streamlined supply chain processes and product development of BYD vehicle models for the Australian market.”

What’s the fourth BYD EV coming to Australia?

With the BYD Dolphin and Seal to join the Atto 3 this year, the EVDirect CEO suggests there’ll be at least one more yet-to-be confirmed model coming in 2024.

Previous rumours have pointed to a medium- or large-sized BYD electric SUV, a BYD ute has been previously earmarked for Australia, and overseas markets already sell the flagship Han sedan and Tang SUV.

However, it could simply be the hotted-up BYD Dolphin Sport, which will be limited to 1000 units when it lands next year.

The partnership expands on EVDirect’s joint venture with Eagers Automotive last year.

Previously, the distributor promised to exclusively sell vehicles online and use MyCar’s network to handle deliveries and servicing.

It has also backtracked on initially high and controversial capped-price servicing costs for the Atto 3 small electric SUV, while setting odd warranty exclusions for specific parts.

The same model was also subject to a sales pause shortly after its launch since it didn’t comply with Australian Design Rules to qualify as a five-seater vehicle.

Henry Man
Contributor

COMMENTS

Please enable JavaScript to view the comments powered by Disqus.